Éloïse Durand

About the Author of the Site

Hello — I’m Éloïse Durand, founder and lead author at Quinnaccountants Co. I’m an accountant and small business adviser specialising in practical, easy-to-apply guidance that helps UK micro and small businesses simplify their finances, stay compliant, and make smarter decisions for growth.

I’ve spent over a decade working with small enterprises across retail, hospitality, professional services and digital startups. My day-to-day work ranges from bookkeeping and payroll setup to tax planning, cashflow forecasting and advising on software and systems that save time and reduce errors. I bring that hands-on experience directly to this blog so you get real-world tips, not just theory.

My approach is pragmatic and empathetic: I know business owners wear many hats and don’t always have time for jargon. You’ll find clear how-tos, checklists, spreadsheet templates and step-by-step walkthroughs designed to cut through complexity — whether you’re setting up your first accounts, preparing for your tax return, or planning next year’s budget.

I keep current with UK tax rules, payroll and regulatory changes so you don’t have to. Expect timely posts on compliance requirements, deadlines and practical ways to reduce risk while optimising available reliefs and allowances. I also review accounting software and apps with a focus on usability and value for small teams.

Qualifications and professional background: I’m a qualified accountant with recognised UK accounting credentials and ongoing CPD in tax and small business advisory. Over the years I’ve supported contractors, sole traders, partnerships and limited companies, and I’ve delivered workshops and one-to-one coaching on bookkeeping, VAT, and cashflow management.

On this blog I aim to empower you to take confident, informed financial decisions. If you have a topic you’d like me to cover or a specific question about your business finances, get in touch — I’m happy to help and tailor content to what matters most to small business owners in the UK.

Thanks for visiting Quinnaccountants Co — I’m here to make accounting clearer, simpler and genuinely useful for your business.